USB’s nationwide survey provides insights into consumer attitudes and perceptions about nutrition, health and soyfoods. Conducted since 1993, we publish an annual report of survey results each summer. A sampling of survey topics include:

• Nutrition attitudes and their effect on purchasing decisions
• Nutritional habits and obesity concerns
• Consumer awareness of health benefits regarding soy products
• Attitudes about different types of fats and oils
• Restaurant and home consumption of soy
• Consumer perceptions of biotechnology

In 2010, USB found that concerns about nutrition remain high (86 percent express concern about the nutritional content of the food they eat) and the vast majority continue to perceive soy as healthy. Significantly more consumers recognize soy as heart-healthy this year as compared to recent years. View the full results from the 2010 survey below.

Current Report
2010 National Report: Consumer Attitudes about Nutrition